Copywriting Engine Search Services

Our Services

Search Engine Copywriting

In copywriting, you need to get the copy right. Ok, bad pun, but it's true. Do you know how often a keyword term can appear on a page without receiving a keyword stuffing penalty? What's a keyword stuffing penalty? In the early days of the Internet, people would stuff their pages with keywords and would not even attempt to write interesting and compelling copy. Too often, this tactic worked and the top search engine results were given to those pages with lots of keywords but lousy information. Google and the other search engines wised up quickly and determined how often a keyword would be used in a "normal" page of copy. If you don't use the keyword often enough in your search engine copywriting, the search engines won't rank you highly. But, if you use the keyword too often, you will get hit with the keyword stuffing penalty. The science is knowing just the right number of keywords to use; the art is knowing how to use those keywords and still write interesting copy that's worth reading.

Lead Maverick Copywriting

Lead Maverick is a web-based search engine optimization (SEO) platform that gets top search engine page rankings quickly. Lead Maverick is a strong tool and works well when supported with copywriting that serves the needs of search engine marketing, yet is interesting and compelling to the end users. To consistently get high search engine placement using Lead Maverick, the posts must be 500+ words, must contain the correct number of keywords and hyperlinks AND must be unique content. This isn't difficult when you're writing a single post for a single product, but what about when you are writing 10 or 20 or 30 posts for that same product using that same keyword? How can you generate unique and compelling content when so much of the information is duplicated? That's at the core of our specialty - creating unique and compelling content even on the 30th post.

Strategy

If you have all the strategic planning done, great, we'll just write the copy. If, however, you need some help with strategy, no problem. We understand how websites should be optimized for search, how the title tags and meta tags and header tags should be written. We know how important it is to have landing pages tailored to specific ideas and keywords. We know how to use other tactics, like blogs, press releases and directory entries to "publicize" your website.